If you've made an internet purchase through eBay or an online website, etc., but have never received your item, you DO have consumer rights.
I don't think these questions are actually going to be asked of the buyers .... As I understand it the answers/info will be provided by eBay's sales and page hit statistics and are supposed to be then used as an aid to sellers as to how to go about doing their listings .... ie aiming at the buyers that statisically says get the best results
So what your saying Smee is EBay will be fudging the figures to appease the shareholders and continuing down the fail path.