Last year you were invited to take part in a user survey where it was identified that we needed to address the OZtion name so that it was easier to pronounce and promote. After immense consideration we are changing the name of OZtion.com.au to quicksales.com.au, which will go live on the 7th February, 2011. Please rest assured that the site functionality you've come to know and love will not be changing, this is simply a name change.
Why quicksales.com.au?
This new name is not only representative of what OZtion does, but is easy to pronounce and is consistent with the carsales family of 'sales' brands, of which OZtion is a valuable member.
More importantly, this name change allows us to take advantage of the carsales network customer base of over 4.3million* unique users every month and millions of page impressions daily. The carsales network promotion will be seen as early as our launch through links across the carsales sites as well as within banner and newsletter promotion including carsales.com.au, bikesales.com.au and boatsales.com.au to name a few.
What happens to OZtion?
The OZtion heritage remains important to us and will continue to play an important role as the site will be identified as quicksales.com.au - Powered by OZtion. All of the OZtion features and functionality will be maintained. All existing OZtion links will also be maintained and simply redirected to quicksales.com.au when clicked, to ensure there is no loss of sales for our valuable sellers with the name change.
The Road Ahead
Since OZtion's move to carsales, we have experienced tremendous support with additional business development, design, marketing and site development resources. We are 100% committed to delivering you more buyers and sellers than ever before, and we strongly believe that this name change will further help our efforts. Moving forward, you will now receive all communications from quicksales.com.au, formerly OZtion. As mentioned earlier, we are still the same team and website, we just have a new name.
We look forward to the exciting times ahead with you in 2011 and should you have any queries at all please don't hesitate to contact our customer service team.
Happy Buying and Selling,
The all new quicksales team
*Nielsen Online: Market Intelligence, Auto Publisher, November 2010