So how is a " Unique " figure arrived at.....? is it IP based....? if it is the figures are totally false.
It's states that is based on " Unique Visitors ", and as Amazon is purely a shopping mall, unlike ebay, which is not purely for buying and selling, I think Amazon kills ebay.
Amazon is not setup in every country like ebay, but if ebay wanted to restructure, and move all of the sites to one multi-lingual site, set up in a country where the desire for Paypal only was not a barrier by government bodies, then they would do precisely that.
It wouldn't be all that difficult either, as they do not need to be incorperated in every country to allow residents of those countries to participate in buying or selling, members would simply log onto the master site and go to each countries seperate url's within the site, nothing would change, because it's is so impersonal now with automated answers to everything, they would save quite a lot of money in offices and staff for each country.
I think the only thing stopping them doing that is that more independant sites would open up in each country to take up the challenge.