Unfortunately though Bozo, other sellers seem to list at prices well above Ebay, so it makes things look like they're overpriced. I agree with you about their forums, and if you ever have a run in with their management, watch out....they are no better than ebay in some instances so a couple of close friends inform me...
If it works for you though, that's the whole point....at least with Oztion, unlike the B&M, you have a National audience of potential customers able to see the goods so it has to be a plus on that score.